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Home > Get Involved > Sponsors and Advertising > Sponsor or Advertise With Us

Sponsor or Advertise With Us

Contact Arlene Marcinek, Publicity Director: 219-218-4767 l publicity@lake-county-fair.com

2023 Information

As a potential partner, the Lake County Agricultural Society would like to invite you to join the family of advertising partners of the Lake County Fair. The Lake County Agricultural Society is a non-profit organization that is trying to keep agriculture alive by promoting the Lake County Fair. The fair has a proud heritage, established in 1852, it boasts a reputation of being one of the largest county fairs in the nation. We strive to bring the urban and rural communities together for education and entertainment in a wholesome environment that promotes traditional family values. Youth from surrounding communities are featured in both open and 4-H events. Livestock shows, motor sports events, family craft, agricultural and commercial exhibits as well as an outstanding carnival join to make this a highly successful event with repeated attendance. The total attendance for 2022 was 198,040. What better way to reach so many people from so many walks of life, from so many towns, cities and states?

The fair is 10 days in duration and runs from August 4 – 13, 2023.

A partnership with the Lake County Fair is an excellent value for your marketing dollar. You will receive visibility at one of the largest summer events in the state as well as having a positive association with a wholesome event with family values. We have formulated many levels of partnerships from which to choose. Partnership money provides the fairgoer with additional free entertainment and special features that we would not otherwise be able to attain such as the Livestock Nursery, Show Me Swine Racers, Show Me Petting Zoo and Heritage Stage Performers, just to name a few.

You are also welcome to pick multiple sponsorships or combine any advertising and sponsorship packages. We look forward to working with you for your needs!

** The Lake County Agricultural Society, Inc. is a non-profit organization, but is not a 501(c)(3) charitable organization pursuant to Internal Revenue Service code and regulation, nor has it ever been. Therefore, any assistance you provide is not deductible as a charitable contribution for federal income tax purposes.

For $5,000.00 you can partner with the Lake County Fair to be:

A Day Sponsor(Note:One sponsor per day - first come, first serve on fair day choice)

To Include:

Your name as sponsor for one full day at the fair (day to be mutually decided on depending on availability).

•Fair Booth for the day for sponsor’s personnel to distribute promotional materials with the approval of the fair board at a mutually agreed upon inside or outside booth space depending on what is available for the day.

•Option to give something away at our grandstand show that evening to ticket holders.

•Signage provided by sponsor can be placed at pay gates (4) not to exceed 10 feet in length. Sponsor is responsible for hanging and removing signage on the sponsored day by midnight.

•Signage recognizing your company’s name and/or logo will be displayed at 5 major locations on the fairgrounds throughout the 10-day run of the fair provided by the fair.

•Your logo/website link on our website on the Home Page and on daily schedule (our website receives over 88,000 unique visitors with over 2 million hits annually.

•Promotional listing (ad) in fair program (100,000 printed) with your logo on your day and on our Thanks To Our Major Sponsors listing!

•Names of sponsor will be announced throughout YOUR day on our public address system.

•50 single-day gate passes

For $1,500.00, you can partner with the Lake County Fair for a sponsorship of one of the following: Show Me Swine Racers, Show Me Safari Petting Zoo, The (main) Picnic Area, Heritage Stage, The Livestock Birthing Center and Nursery ! Show Me Swine Racers and Show Me Safari Petting Zoo (Multiple Sponsorships Available for each). Other new events maybe added to this.

Show Me Swine Racers and Show Me Safari Petting Zoo (Multiple Sponsorships Available for each)These animal shows appeal to people of all ages. They are fun filled, crowd interactive events, aimed especially for the children, but the adults love it too!

•Four shows held daily (10 days of Fair) just off the main roadway of the fairgrounds.(Petting Zoo is open all day on the Midway)

•Bleachers at site with approximately 200 spectators for each show.(Petting Zoo is a walk through attraction.)

To Include:

•Your 2’ H x 4’W (approximate) banner/sign, to be proudly displayed at

that location.(location area constraints for banner/sign)

•At each show, the announcer will broadcast to the spectators your script(motto, saying, short verse) with your company name.

•Your company name displayed on our Major Sponsors page in our Fair Program (100,000 printed) Available prefair at the Visitor's Center in Hammond anded handed out to fairgoers when they come through the gates and available at several locations on the fairgrounds.

•Your company name displayed on our Major Sponsor banner located 5 high traffic areas on the fairgrounds.

•Your logo and link added to our links page on our website:

lake-county-fair.com.

•10 Single Admission gate passes.

The Picnic Area (Multiple Sponsorships Available)

A shaded area with multiple picnic tables that our fairgoers can enjoy their meals at. Located just west of the “arena roadway” concession booths. This is the largest of the eating areas and is favored by thousands of fairgoers daily, because of the shade.

To include:

•Two of your banners/signs, proudly displayed at both sides of the picnic

area.(to be approximately 2’H x 4’L)

•Your company name displayed on our Major Sponsors page in our Fair Program (100,000 printed)handed out to fairgoers when they come through the gates inserted in The Times and The Advertiser full runs and available at several locations on the fairgrounds.

•Your company name displayed on our Major Sponsor banner located at 5 high traffic areas on the fairgrounds.

•Your logo and link added to our links page on our website:

lake-county-fair.com.

•25 Single Admission gate passes.

Heritage Stage(Multiple Sponsorships Available)

Set at the south end of Heritage Hall, a small stage with benches sets the area for daily 6pm (except the last day of the Fair) “heritage” entertainment. Bluegrass, old time jug, dulcimers, barbershop and accordion music has all been heard in the past with everyone stomping their feet – Good Ole’ Americana Music! Sing along—or just enjoy the music of our past….and it’s all free!

To Include:

•A banner you provide (2’H x 4’L) will be proudly displayed on stage at this location.

•Your sponsor logo or name will be on our fair Program designating you as the sponsor. Program handed out to fairgoers when they come through the gates and available at several locations on the fairgrounds.

•Your company name announced multiple times, as sponsor, on the daily announcements made over the loud speakers system throughout the fairgrounds.

•Your company name displayed on our Major Sponsors page in our Fair

•Your company name displayed on our Major Sponsor banner located at 5 high traffic areas on the fairgrounds.

•Your logo and link added to our links page on our website:

lake-county-fair.com.

•10 Single Admission gate passes.

The Birthing Exhibit (Multiple Sponsorships Available)

The Birthing Center is in the Dairy Barn, just north of the arena on the fairgrounds where the barns are located! See live births from Monday August 10th - Saturday, August 15th. We announce over the loud speakers when a birth is coming up!

•A banner you provide (2’H x 4’L) will be proudly displayed on stage at this location.

•Your sponsor logo or name will be on our fair Program designating you as the sponsor. Program handed out to fairgoers when they come through the gates and available at several locations on the fairgrounds.

•Your company name announced multiple times, as sponsor, on the daily announcements made over the loud speakers system throughout the fairgrounds.

•Your company name displayed on our Major Sponsors page in our Fair

•Your company name displayed on our Major Sponsor banner located at 5 high traffic areas on the fairgrounds.

•Your logo and link added to our links page on our website:

lake-county-fair.com.

•10 Single Admission gate passes.

For $1200.00, you can partner with the Lake County Fair for a sponsorship of the:

Information Booth (Single Sponsorship)

An actual gazebo, which is manned daily from 12noon to 10 pm by the Blue Ribbon Realty, LLC giving out information and directions, as well as handing out our fair program. It is located “at the crossroads” between the horse arena/barns and independent food concessions area and the main Midway entrance.

To include:

•2 signs (4’w x 2’h) mounted on the top of the gazebo – clearly visible

from All directions and above our fairgoers for all to see.

•Your company name displayed on our Information page in our Fair

Program/flyer inserted in The Times and The Advertiser full runs, and handed out to fairgoers when they come through the gates and available at several locations on the fairgrounds.

•Your logo and link added to our links page on our website:

lake-county-fair.com.

•10 Single Admission gate passes.

Custom Packages

Do you have a specific event in mind? A different dollar amount? Let’s talk and we can customize a sponsorship to your needs!

Contact Arlene Marcinek, Publicity Director, 219-663-3617, publicity@lake-county-fair.com



2023 Advertising Opportunities

Daily Fair Program - First Come Basis

Fair attendees receive a program which outlines general information and all the daily activities at the 10-day Lake County Fair, including:judgings, contests, entertainment and special features. These are handed out to each car entering the gates or to fairgoers walking in or entering our bus drop off gate. They are also available at various locations throughout the fairgrounds. Total printed is 100,000.

We provide advertising opportunities for businesses in this program/flyer, which is a great way to promote your business and show your support of the Fair, so our fairgoers will support your business! These are available prefair and various libraries and at the Visitor's Center in Hammond, and are given to our fairgoers when they come in at the gates and available throughout the fairgrounds.

Cost:$200.001/4 page

$250.00 1/3 page

$375.00 1/2 page

$650.00 full page

Website Advertising

In 2021 we had over 90,000 unique visitors to our website, resulting in over 12 million hits. Every year these numbers increase as we employ a myriad of social networking and print devices to drive people to our website.

Your business will be seen by thousands of potential customers who log on to get information about the Fair, plan their visit to the Fair or simply are visiting different websites. Your logo with link is at the bottom of our main page AND, will be on our home page for the full year! By having your company represented on our website, you are also showing your community support, which is also greatly appreciated by our website visitors and fairgoers.

Cost:$100.00 per year

Pole Banner Program - Limited Number of Pole's Available

The Pole Banner program began at our 150th Lake County Fair Celebration in 2002.It was so popular we have continued it.These banners hang on a bracket attached to one of the poles on the fairgrounds for the entire 10-day Fair, plus preview night.

The banners are six foot white vinyl with the Fair logo on, and an approximately area of 2’ x 2’ for your use.Your business or family name or logo maybe added to that area in any color.We print your banner.Image looking down a fairgrounds roadway and seeing your banner mounted high enough for everyone else to see!

Cost:$750.00 – BEST VALUE - 5 consecutive years – over 50 days of advertising exposure

$350.00 – 1 year – 11 days of advertising exposure

Fair Advertising Benches

Here’s an opportunity to let our fairgoers know who is providing them with a comfortable seat for them to take a break on while the kids are busy on rides, or to enjoy some of the great food from our concessionaires, or just to gather and decide where to go next.These benches are placed in high traffic areas.You may request which area you prefer and we will try to accommodate you.

We have 8 foot long white wooden benches available during the 10-day Fair for your advertising needs.These benches or either single (1 sided) or double (2 sided), with two 8 foot long, 7” high wood boards with a 1” space between the two boards, as backrest that you may attach your advertising on.It can either be a sign, vinyl, or painted on ( vinyl seems to work best!).You would have to have someone create and attach your advertising on the bench.

(Benches are available on the fairgrounds for artwork to be added on the week the Fair begins.)And, we store them for you until the following year!

Cost:$250.00-BEST VALUE- per side for 5 consecutive years – over 50 days of advertising exposure

$100.00 – 1 year – 11 days of advertising exposure

Contact:Arlene Marcinek, Publicity Director, 219-218-4767

mailto:publicity@lake-county-fair.com

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